This Privacy Policy describes how your personal information is collected, used and shared when you visit or make a purchase at www.jpknife.com (the “Site”).

PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. In addition, as you navigate the Site, we collect information about the individual web pages or products you see, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as “Device Information”.

We collect device information using the following technologies:

– “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org.
– The “log files” track the actions that occur on the Site and collect data including your IP address, browser type, Internet service provider, referral / exit pages and date / time stamps.
– “Web beacons”, “tags” and “pixels” are electronic files that are used to record information about how you navigate the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address. email and phone number. We refer to this information as “Ordering Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking about both Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the order information that we generally collect to fulfill orders placed through the Site (including processing your payment information, arranging shipping, and supplying invoices and / or order confirmations). In addition, we use this ordering information to:
Communicate with you;
Review our requests for potential risk or fraud; and
When you agree with the preferences you have shared with us, we will provide you with information or advertising related to our products or services.

We use the device information we collect to help us detect potential risks and fraud (in particular, your IP address) and, more generally, to improve and optimize our site (for example, by generating analysis of how our customers navigate and interact) the Site, and to evaluate the success of our marketing and advertising campaigns).

SHARING YOUR PERSONAL INFORMATION
We share your personal information with third parties to help us use your personal information, as described above. For example, we use Shopify to power our online store – you can read more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also choose not to participate in Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other legal request for information that we receive, or to protect our rights.

BEHAVIOR ADVERTISING
As described above, we use your personal information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. For more information on how targeted advertising works, you can visit the Network Advertising Initiative (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can choose not to receive advertising directed to:
[[
INCLUDES EXCLUSION LINKS OF THE SERVICES THAT ARE USED.
COMMON LINKS INCLUDE:
FACEBOOK – https://www.facebook.com/settings/?tab=ads
GOOGLE – https://www.google.com/settings/ads/anonymous
BING – https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
]]

Additionally, you may choose not to participate in some of these services by visiting the Digital Advertising Alliance opt-out portal at: http://optout.aboutads.info/.

NOT TO FOLLOW
Please note that we do not change the data collection and use practices of our Site when we see a Do Not Track signal from your browser.

YOUR RIGHTS
If you are a European resident, you have the right to access the personal information that we hold about you and to request that your personal information be corrected, updated or deleted. If you wish to exercise this right, please contact us through the contact information below.

In addition, if you are a European resident, we note that we are processing your information to fulfill contracts that we may have with you (for example, if you place an order through the Site), or otherwise to pursue our legitimate business interests mentioned above. Also, please note that your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION
When you place an order through the Site, we will keep your Order Information for our records unless and until you ask us to delete this information.

CHANGES
We may update this privacy policy from time to time to reflect, for example, changes in our practices or for other operational, legal or regulatory reasons.

CONTACT US
For more information about our privacy practices, if you have questions or if you want to file a complaint, please contact us by email at contact@jpknife.com or by mail using the details provided below:

Hamonex OÜ, Majaka 26, 11412 Tallinn, Estonia